Business expo ideas ? A business expo offers an easy, effective, and affordable way to give your business maximum exposure before thousands people. You also get to know about the goods and services that are available for your business since your suppliers may also be participating in the expo.
It provides an excellent opportunity for networking and also learning. In the expo,you get to meet new customers as well as other business people with whom you could create strategic alliances. Sometimes you could even meet a mentor or non-competitors who can give you useful tips.
Nevertheless, a business expo can easily overwhelm you if you do not plan well. It is therefore important to concentrate on what is most beneficial to your business since you cannot do everything or meet everyone in the expo.
Participating in an expo is an investment that extends beyond the reservation charges. Since your money and time are precious, here are some business expo ideas that can help you get the most out of your investment.
1.Running a business expo booth (stand) requires tact and friendliness
Manning an expo booth successfully calls for immense confidence, friendliness and energy. This needs a naturally outgoing person who is able to easily strike conversations with all manner of people. This is the kind of person who will stand near the aisle and draw visitors into your booth.
If you do not have such attributes, take some time to determine who in your business has the right personality to attract potential clients. If you feel that neither you nor your employees possess these attributes, you may need to hire outside talent to engage passersby in the expo.They will then pre-qualify the best potential clients to talk to you.
2.Regard the business expo as a relationship starter
People visit business expo ideas to look for opportunities. They also want to have a little bit of enjoyment. You should not regard the expo as an opportunity to close deals or ask too much of your visitors. Use the opportunity to learn a little about the visitor and their objectives.
If there are any demonstrations, time them to so you show several people at a time. After engaging for a few minutes, leave an avenue for continuing the conversation later so that the visitors can move on and enjoy the rest of the business expo ideas. This also creates an opportunity to talk to the next prospects.
3.Create a remarkable display for your target audience
Not everybody is your ideal client. Your display should attract the right people and filter out the wrong ones. Invest in items such as high quality signage, video or photographs so as to create powerful visual displays that quickly convey what you are offering even before you say a word.
You can even be creative and stream your booth activity on the internet. You can also distinguish your booth using eye-catching gimmicks such as floral displays, balloons or giant infographics. Use one or two color schemes in your display for cohesion. Ensure that all relevant literature relating to your business such as catalogs and brochures are prominently displayed.
Remember that the bottom line is figuring out what will make people talk about your booth and hence your business. You therefore become part of more and more peoples’ conversations. As long as you are creative, this does not have to cost a lot of money. You can get outside help to complement your business expo ideas.
An important point to note is that you should quickly invite prospective clients into the booth in order to reduce distractions.
4.Find time to mingle
Business expos ideas are a heaven-sent opportunity to network. If you do not get a chance of mingling while running your stand (booth), you can set up early and then help your neighbors set up their booths as well. Find out if the expo organizers are providing an after-hours party. If they are, ensure that you attend.
5.Offer giveaways but focus on capturing high quality business leads
Offer giveaways to get people discussing about your business expo ideas. This can be inexpensive promotional item such as an eye-catching canvas bag.Try to use products that people normally use. You can also hold a raffle and give away prizes that will appeal to a wide audience.
Examples of such prizes include gift dinner certificates, movie tickets or free products from your business.
However, limit the number of giveaways.You need to target only those people who can make good potential customers.
business expos ideas
6.Create a buzz by bringing your own audience.
Optimize the business expo ideas opportunity by inviting both your existing and potential clients to the expo. When you have people intentionally searching for you, this creates a useful social buzz around your business booth.
7.Design your promotional campaign wisely
You need to design your promotional items in a targeted manner. If you want to generate a buzz before the expo you can send pre-show mailers to your target audience. If you aim to generate maximum booth traffic, you can use a teaser campaign.
For instance, you can identify some key contacts and give them one half of a two-part product. Urge them to visit your booth to get the other half. There are numerous creative methods of making a strong promotional impression. Do not settle for the unimaginative and popular ways such as using a bowlful of branded pens.
8.Use memory aids
You will most likely forget the finer details of the people who have given you their cards after the business expo. To assist you, jot down a few notes about the person once they give you their card. Especially note whether they are strong business prospects.
You will contact those ones first. Additionally, jotting down such details flatters the giver of the card since it shows that you are genuinely interested.
9.Follow up is all-important
You will obviously have some backlog when you resume your business after the expo. However, it is absolutely essential to adjust your schedule again and follow up on your contacts for the next two or three days.
A large proportion of business expo participants do not follow up their connections after the event. Use this to your advantage and use email or phone calls to plan for business dates. As you plan for these dates, take care not to be too pushy.
When you go to meet your prospects have a plan and prepare well how to tell your service or product story. While you may tell part of it during the business expo, reserve some part for the follow-up.
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